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Videos

Think big

Twice as old but one-tenth the size of management consulting – How can market research Think BIG and imagine how to drive business advantage and exponential growth in the industry? Here are three hypotheses:Market research is positioned to make...

Catalogue: Congress 2013: Think Big
Authors: John Kearon, Milka Karaagaçli, John Hackett, Crawford Hollingworth, Florian Bauer
June 15, 2013

Videos

Leveraging predictably irrational decisions

Last-minute travel is a market defined by low prices and discounts. At first glance, it may seem utterly ludicrous to offer anonline function that tells your own customers if a competitor is offering the same product at a cheaper price. Although...

Catalogue: Congress 2013: Think Big
Authors: Florian Bauer, Rüdiger Peters
June 15, 2013